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The Fundamentals Of Printed Textile Design: author’s copy

Advance copy

A couple of weeks ahead of the official publication date, Bloomsbiry have kindly sent me the The Fundamentals Of Printed Textile Design author’s copy. It is so, so exciting to finally see it in print. The process began nearly three and a half years ago, when the publishers got in touch to ask if I would be interested in doing a second edition.
The short answer was yes. You can read the long answer here. There’s more about my writing here.

The completely re-written and nearly-completely re-illustrated book is published on 21 October 2021. You can get you hands on a copy via the Bloomsbury website or via your local bookshop. The ISBN number is 978-1-350-11628-3. It’s also available from all the online booksellers and chainstores.

The print version of the second edition of "The Fundamentals Of Printed Textile Design" by Alex Russell
A copy of the Fundamentals Of Printed Textile Design
A spread from the print version of the second edition of "The Fundamentals Of Printed Textile Design" by Alex Russell
A spread from the Fundamentals… outlining printing technology

Back-cover blurb

“In this essential introduction to contemporary printed textile design, designer and educator Alex Russell explores creative and commercial studio practice, including:
– developing sophisticated skills with image and colour.
– how to make effective use of context in your work.
– strategies for a career in design.
You’ll learn how history and technology shape print design, plus how to balance innovation with industry requirements, including fashion, home interiors, giftware and stationery. There’s practical advice on developing a professional portfolio, and how good communication skills can get your work noticed.
This completely updated edition includes expanded sections on digital design and social media, and their impact on portfolio development, manufacturing, and promotion, as well as advice on establishing an ethical, sustainable practice for the future.”
(The Fundamentals Of Printed Textile Design: author’s copy back cover text.)

Thank you, thank you

I owe a very big thank-you to all the amazing designers who let me feature their work in the book. I feel very privileged to be able to showcase such a brilliant range of talent. I’m profoundly grateful to them all.
These’s a mix of emerging and established designers in the book. Many of the emerging practitioners’ work was part of their degree show collections. One of the central themes of the book is to encourage students to engage with the world beyond college/university. The student work in the book more than holds its own. I hope this gives readers confidence to start promoting their work and developing the contacts they need to establish a successful career.

A spread from the print version of the second edition of "The Fundamentals Of Printed Textile Design" by Alex Russell
A spread from the Fundamentals… outlining repeat terms and structures

Posted by Alex Russell on 11 October 2021