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The Fundamentals of Printed Textile Design: proofing

Production update

I’ve been working on The Fundamentals of Printed Textile Design proofing. Until now, the text and the images had been two separate things, so it’s been really good to see the layouts for the first time. In particular, I’m bowled over by how great the work of all the contributors looks.

The process started way back in May 2018, when Bloomsbury asked me if I’d do a second edition of the book, which was first published in 2011. The new version is out on 7 October 2021.

Colourway of pattern and print design Poppies from "The Fundamentals Of Printed Textile Design" by Alex Russell
Poppies (colourway) from Fundamentals Of Printed Textile Design
Pattern and print design from the Lambic Chapeau collection for "The Fundamentals Of Printed Textile Design" by Alex Russell
Lambic Chapeau design from Fundamentals Of Printed Textile Design

Rewrite

A lot has altered in the world of printed textiles and surface pattern since 2011. The digital landscape has changed a lot, with technologies like print-on-demand offering all sorts of exciting new possibilities for designers.

At the same time, social media has become central to how designers communicate and promote their work. Furthermore, there is an increasing interest in craft-based practice. In order to reflect these changes, the new edition is a complete rewrite. In addition, almost all the images are new.

This is me attempting to subtly tell you it’s worth buying the second edition even if you’ve already got the first… which is still available.

Audience focus

The book is aimed at degree-level students, although it will be of interest to anyone who wants to learn about printed textiles and surface pattern design.

My experience as a lecturer taught me that students can sometimes be slightly daunted by the work of experienced designers. With this in mind, I wanted to include plenty of work from students, alongside the well-established practitioners. It’s a testament to the work of these graduating students that their designs sit so well alongside their more experienced peers. This is something I’ve noticed repeatedly during The Fundamentals of Printed Textile Design proofing process.

In general, the new edition is a guide to contemporary practice, with a particular emphasis on the contexts of practice, encouraging the designers of the world to talk to the world are them in order to be able to best design for it.

If you want to find out more about my writing, bob over here.

Update: I’ve written a longer article about the writing process on LinkedIn.

Colourway of pattern and print design GenCollage from "The Fundamentals Of Printed Textile Design" by Alex Russell
GenCollage (colourway) from Fundamentals Of Printed Textile Design

Posted by Alex Russell on 01 April 2021